Google Analytics is important. This tool is best used when working on your SEO, checking your analytics, and collecting data for future research. When checking analytics and data, it is helpful to see if a campaign is running well and if it is not. Knowing the pros and cons of the campaign in conjunction with using this information, it can help with your current & future SEO strategy. 

So, we have a quick guide on what Google Analytics is and how to set it up.

  • What is Google Analytics

Google Analytics is an SEO tool provided by Google. It is helpful with tracking any site performance. It is great for an in-depth image of every aspect of how your site is performing and where it has been improving and failing in terms of SEO. Data collection is one aspect of information that this tool tracks, as well as pageview hit, the event hit, and ecommerce hit. It is also fantastic for collecting raw data and making sure to generate it into reports. 

So this is a little idea of what Google Analytics is and what it can do for you and your website.

  • Why you need Google Analytics

From what we have already mentioned, I am sure you have an idea of why you would need Google Analytics. If you have a site, the information you need to grow will all come from this easy-to-use tool. Do you need to know who visits your site? What location are they mostly from? Is your campaign reaching the right people? This is important information and is helpful in many ways, so having Google Analytics is paramount for any website. 

Hopefully, this gives you an idea of why it is needed.

  • How to install Google Analytics

Now that you have an idea of what Google Analytics is all about, it is time to set it up, which is quite simple. 

Please follow the steps below:

1. First and foremost you will need a Google account

2. Once you have a Google Account you can then register for Google Analytics 

3. Once registered, you then add the name and URL of the website you want to track

4. Next add the tracking code directly to your site coding after the <head> tag 

5.  Finally, check to see if the verified code is working

  • Google Analytics Dashboard

Once all the above steps are done; give it a couple of days to allow Google Analytics to collect enough data. Then you can access all the generated reports on the dashboard. On this dashboard, there will be links to specific analytics, such as audience, acquisition, and behavior. From this, you can gather enough information to do a personal plan or see who is interested in viewing your site.
Well this is a quick guide of Google Analytics by Ground Up Digital, we hope this has helped and if you need more information, contact us at Also, check out our website for our other services at