I’ve got to be honest, I’m absolutely sick of reading blogs and articles that start with ‘In these dark times’, so I’m going to write about something positive instead. I’ve got some great news here, especially if you’re a social enterprise or charity because our good friends Agency For Good are running a fantastic series of webinars called “Demystifying Marketing”. These webinars are aimed at helping charities and social enterprises with their marketing efforts.

The best thing is they are FREE!!!!!

Those of you that know Agency For Good will already know what a fantastic company they are. Their social mission is to help support charities, social enterprises and other social purpose organisations with free marketing consultancy. They are a brilliant company and one that aligns closely with our values here at Ground Up Digital.

Ohh and I should probably also mention that I’ve been asked to present one of the webinars, titled “Don’t press the boost button – A simple guide to creating a Facebook Ad”, click the link to register for the session.

I stand alongside some great other speakers who I’ve listed and dated below:

Get found online through Google – SEO, Google My Business & Google Ads

Jun 9, 2020 10:00 AM

Lead Presenter – Lee Hart

https://us02web.zoom.us/webinar/register/WN_s5ONFKA4RJWKFm8669S7lw

This 40 minute webinar will cover the basics of lead generation and how to generate work through online marketing, whether that be Search Engine Optimisation, Local SEO (including Google My Business) or Google Ads. We will look at the importance of setting up tracking to your campaigns and the basics of each type of digital marketing so you can supercharge your lead generation.

Don’t press the boost button – A simple guide to creating a Facebook Ad

Jun 11, 2020 10:00 AM

Lead Presenter – Rory Mason

https://us02web.zoom.us/webinar/register/WN_iN3iWFDJT0OLvlqPCjrUpQ

Facebook’s biggest money earner is the blue ‘boost’ button on every post your company releases. However, pressing it leads to mixed results because it only provides you with about 10% of the full power of Facebook ads. This course will enable you to go beyond that blue button and create some amazing ads that really work for your organisation.

Using marketing data for impact

Jun 16, 2020 10:00 AM

Lead Presenter – Lee Hart 

https://us02web.zoom.us/webinar/register/WN_BsAN4HIYRsyqL1sYnM2rmA

This 40 minute webinar will look at the impact of data and how it can be used to improve your website and marketing. We’ll look at Google Data Studio and how that can give you live, meaningful data for your business. We’ll also look at the standard Google suite of tools – Search Console & Google Analytics and how you can use them effectively. Finally, we’ll take a look at Hotjar and how this can be used to track user behaviour on your website.