Many organisations and businesses struggle to figure out the best marketing strategy for their brand. As marketing is not always one size fits all, it takes a lot of research to find out what works for you. To make it easier, we have written this blog to help you gather the correct information and find out which marketing techniques are best for you.


What Type of Business are you?

One of the first questions you should ask yourself is, what type of business are you? Once you have the answer to this, it will make it easier for you to figure out which marketing strategies will work best for that type of business. Ask yourself, are you a B2B or a B2C business? Are you dealing with a single product, or do you sell a variety of services? Gathering this information will make the next steps easier.


Best Marketing Techniques for B2B

If you are a B2B organisation there are a few marketing tactics you can use, for example, content marketing. This digital marketing technique focuses on creating and distributing content to your relevant target audience. Inbound marketing is also highly effective for B2B companies. This digital marketing tactic focuses on the strengths of various strategies and helps attract and engage the right kind of audience. Finally, there is SEO, one of the most used strategies and most effective. This technique is all about gathering the right traffic on your website and making sure it ranks highly on various search engines.


Best Marketing Techniques for B2C

If you have a B2C company, then there are a variety of strategies you can use to help improve your marketing. For example, social network and viral marketing can get your content and posts shared all over social media which can help with your SEO ranking.  Becoming viral is good for all kinds of recognition if done in the right way. Another technique is PPC which is great if you have a small budget. This money can be put away for paid ads that promote your product or services to a targeted audience. Email marketing is also useful in getting your message out there. If you are having a sale or have vouchers to give away, telling your consumers with a unique email campaign is very helpful to get a good amount of traffic.


Choosing the Right Strategy

Now you know a few of the strategies it’s time to find the one that’s best for you. One way to do this is by trying a number of them and then comparing the results you get. Continue to do reports on each of your campaigns and focus on the analytics to see what is working well for you. By doing this, you can also keep up to date with your audience’s likes and dislikes and find out what they want to see more of from you.


We hope this blog will help you with your future marketing campaigns. If you need any more information on PPC or SEO campaigns click here to speak to our team.