5 Simple Steps to Make your Social Posts Stand Out!
As we all know social media can be a powerful platform for businesses when used correctly. Through creating an account and posting regularly you can get your business’ voice across to literally billions of potential customers, generating brand awareness as well as new sales. However, it’s not as simple as just having a social media account for your business, you also need to be actively posting, sharing and engaging with your audience if you want to increase your following and in turn your profits.
It’s reported that nearly 4 billion people use social media worldwide and although this gives you a huge audience to put your brand in front of, it also means there is a massive amount of competition to get your business seen. With this in mind, you really need to make every social post count and that’s where creating compelling copy comes in.
We’ve put together these 5 simple steps to help your social content stand out in the crowd and turn your followers into customers.
1. Keep it Short and Sweet
In the busy world we live in, no one has time to sit and read long-winded, text-heavy social posts. The very nature of social media requires you to be short and snappy with your content as there is only a small amount of time to grab your readers’ attention. Some platforms even have limits on the number of words you can use, like Twitter where you only have 280 characters to play with. This means you need to get your message across as quickly and simply as possible if you want people to take note of your content and engage with it.
2. Use Interesting Visuals
As well as coming up with the copy for your social posts you also need to consider the images you use alongside them. In the visual world of social media, it’s crucial to use eye-catching pictures and videos to stop those thumbs from scrolling past. Some platforms such as Instagram and TikTok are purely focused around images and videos, but using an attractive picture is important across all social media. It’s estimated that social posts with pictures receive 2.3 times more engagement than those without (Buzzsumo). The copy you create should complement the images but it’s really the visuals on your post that people will look at first, so make sure to pick something that really stands out.
3. Encourage Engagement from Your Audience
Getting people to take notice and read your social posts is only half the battle as ideally you also want your audience to engage with your posts. Earning shares, likes and comments can sometimes prove difficult but by adapting your copy you’ll make this easier to achieve. Ensure you create interesting content that your audience will want to engage with. Provide a talking point with your posts or ask a question, this way your audience will want to join the conversation and share their own experiences and you’ll get the engagement you’re after. Another great way to get people interacting with your content is by adding value to your posts through articles and blogs. Your audience will be more likely to click through to your website if they want to read an absorbing or educational blog that could help them achieve their goals.
4. Create a Clear Goal for Each Post
Social posts with a clear call to action are more likely to convert to sales, so it’s important to consider what the overall goal is from each post you create and tailor your copy around this. Do you want your reader to click through to your website? Or are you trying to get them to buy a product? Either way making your message easy to understand is key.
5. Use the Correct Tone of Voice
We all understand that different social platforms attract different audience types (you probably wouldn’t find your Nan making TikToks). But tailoring content to fit these audiences is often overlooked. When creating a social post, it’s useful to know who you are writing to so you have the best chance at producing something they would find engaging. Think about the age, gender, and interests of your audience and try to speak their language, using the appropriate tone. Don’t be afraid to let your brand’s personality shine through, social media copy doesn’t need to be corporate and giving your social posts a fun and relaxed feel will make them easier for your audience to relate to.
Finally, make sure to keep up to date with all your social channels. Posting and interacting with your audience regularly will make all the difference!
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