Twitter is one social media platform that people do not always talk about or take action on in this day and age. So, we at Ground Up Digital thought we could give you some details on how to get more traffic and what action to take on Twitter in 2021. 

  • Redo your Twitter profile

One of the first steps you should take is redoing your Twitter profile to go along with your brand. Keep everything like your profile picture and header fresh for the new year, this will get your audience intrigued and clicking on your profile as everything is new and updated. Changing your bio to include new words and keywords can also help. Even if nothing has changed and all the details are accurate, changing it around a little will help you gain an increase in traffic, as new and loyal customers will want to know what is happening and why.

  • Focus on your personas

Remember, when thinking about your content, it will not be for everyone. Only certain people will want to click on your photos, links, or videos. Concentrate on those who will give full engagement. Take a look at your buyer personas. Are they engaging? Is there anything else you need to do? From here on out, make sure that every tweet plus every bit of content is for them, and you are relating it to them. Otherwise, you will see that your engagement and Twitter traffic is low. Make sure you are doing what you can to engage with those that are your target audience.

  • Measure your analytics

You will not get far on any social platform without checking on your analytics. You need to analyse your data before posting any content and take a look at what is working and what is not working. From this, you will gather trends of what you need to carry on doing and what you need to update. 

  • Post the best content for your brand

Once you have built a brand presence on social media, all you need to do is to post once a day with some high-quality content. Do some persona research and figure who your target audience is.  Make sure to only post content that they would interact with and enjoy. This step is highly important as social media is not one size fits all. 

In conclusion, to get the best out of Twitter, you need to be consistent with it and make sure to keep up to date with all your analytics and data. If you need any more information about this, contact us at: Or check out our website for more information: