- Pre promotion
First tip when promoting a blog is to make sure the blog is promoted before it is even posted, by conducting some target audience research. Ensure your site is optimised and your WordPress is running smoothly. You have to check the hosting and speed, you don’t want to promote a blog and have your audience waiting ages for it. Then of course there is planning and research, check for the best keywords to use and what will gain the most traffic.
- Social media
Sharing your blog on social media is a great way to get visibility on your site and blog. It is a fantastic way to increase traffic and shares. But make sure to have a whole social media strategy in place. Find out and research the best platform to post your blog, engage with the right type of audience and target that audience. Also engage with other influencers, like and share their stuff, this is a great way to build some professional networking.
- Paid ads
If you are gaining traffic organically and you aren’t getting the right reach, try paid ads. Again, consider the right platform for your ad campaign. Find out which platform most of your audience uses, is it LinkedIn or Facebook? This will help when you aren’t gaining the right type of traffic.
- Email marketing
Email marketing is a fantastic way to engage with your audience, letting them know straight to their email you have posted new content. Gather up a list of contacts and create a campaign, tell them to like, subscribe and follow your channels. This is a classic and great way to get that engagement.
- Influencer marketing
Getting an influencer to promote your blog, someone with many followers that are similar to your target audience is the perfect way to get that blog promoted. You can even ask some influencers to collaborate and write some pieces for your blog.
- Guest blogging
Guest blogging is something that never disappoints. It can take a while to get the right blogs to guest post on, but it will be worth it. This is a great way to gain insight into your content and work and backlink onto your site.
- Measuring analytics
Now the aftermath of blog promotion, check and measure your analytics, where are you improving? Where are you slowing down? What can you do to improve next time? These are the questions you need to be asking when looking at the measurements and writing out that report.