Now I am sure you’re familiar with raising your SEO traffic, and you probably know a majority of that is linked to the content you put out there. Suddenly you realise you have not implemented the right keywords or done the correct amount of research on what will help with the ranking of your SEO. Well, fear not, we at Ground Up Digital are here to help.. We have written this blog, to guide you through creating a content brief that is SEO-focused. Within this blog, we will be talking about what a content brief is and how it can help you with all your marketing needs.

  • What is a content brief?

A content brief is a document that is full of useful information that can help towards the creation of a piece of content. It is kind of like guidance to the creator on how to create the blog or graphic. A content brief is a very important part of content creation and content marketing strategies. Without this plan content creators could be confused about what content to create and won’t know what to include within the texts or graphics. Knowing what to add is important in terms SEO as it’s important to create content your audiencewill be searching for. 

  • What makes a content brief SEO-focused?

A content brief is SEO-focused as it offers information on, not only how to create the content, but also what keywords to use when trying to rank high within search engines. Making it SEO-focused also provides an insight for the content creator, so they can ensure they are targeting the right audience. It can also be useful to take into consideration specific search queries  to help gain traffic from organic search channels.

  • Key elements of a content brief

There are usually three sections to any content brief. There are the content instructions, the content structure, and SEO information. Content briefing usually stays the same; the only changes made are within the posts themselves. The first section (the content instructions)is a set of simple guidelines on what piece of content you want the creator to create. It will cover things like the title, overall format, and who the target audience is. Make sure to let the creator know the keywords, and the title and meta tags so they can create content in line with this. Next there is the content structure. This includes the introduction, tables of content, and what will be put in each section of the post. Lastly is the SEO information. As mentioned before this is where you put more descriptive information for the title tag and meta description.

  • Benefits of a content brief

Creating a content brief means you can hand over a blog topic entirely to your content creator and know they have a complete understanding of what you want them to create. Having a blueprint of the content ready for them saves a lot of time and effort in terms of writing it all down. It helps with consistency and reducing any risk of content not performing when trying to rank high. 

I hope this blog has helped you and given you guidance on what a content brief is and how you can use it to further your SEO growth. If you need any extra information, please do not hesitate to contact us at: Plus check out our website: and take a look at all the services that we offer.