No matter how big or small your business is, creating a low budget marketing strategy is vital for success. Not all marketing has to be expensive and you don’t have to make the most well-produced video or put all your budget into paid marketing to get results. We at Ground Up Digital have written this blog to help you figure out how to create your low budget marketing strategy.
- Social media growth
Social media growth does not have to be done through paid media. You can leverage your marketing through organic social media growth too. If you share posts that are engaging or educational to your target audience, they are more likely to interact or share, and these shares will lead to greater brand awareness. In some respects, organic social media growth can be more effective than paid marketing if done correctly.
- Content marketing
If you write your content yourself especially for your blog, it will cost you nothing. No matter what type of business you own, there will always be something for you to write about for your blog to interest and engage your readers. You could also produce instructional videos on your website or YouTube, or even Instagram reels. Creating useful content that matches the visitor’s needs will result in a high boost for your SEO.
- Direct email marketing
Email marketing is one of the oldest yet most effective free marketing campaigns out there. If you have a blog or newsletter for your organisation, you should send it out to a group of previous customers. This process is a fantastic way to get people who have shown interest in your business to take action. Especially if the content helps educate them or sway them in some sort of way to do business with you again.
There are many business awards out there, and there will most likely be one that fits well with your business. Applying is a great way to get some free marketing, and it also gives you content to put out on social media. If you do become a finalist or win an award, you could send out some press releases, and even add the award logo onto your website That way any potential clients or customers who are on your website, can see you won the award.
- Engaging Facebook Pages
Facebook is a fantastic way to engage with new potential audiences. Within Facebook, there is a great and free way to implement your marketing. If you interact or engage with other pages or groups, you are more than likely going to get your brand out there. Plus, it is also a great way to find other businesses similar to yours and see what they are doing or even interact and collaborate with them at some point.
We hope this blog has helped you, and you are now ready to implement your low budget marketing strategy, and get your organisation out there. For more information, check out our website http://groundup.digital and contact us at Contact@groundup.digital for any questions!