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Project Name

Nozstock the Hidden Valley

Task

Conversion Funnel Facebook Advertising

Date

2017, 2018, 2019

Categories

Facebook Advertising

Working with Nozstock: The Hidden Valley

Ground Up Digital (formerly RoR Digital) have the pleasure of working with Nozstock Festival on their Facebook advertising. Starting in 2017, we’ve been asked back for a third successive year in 2019 due to the great results we generated in 2018.

Ground Up Digital created a marketing strategy which used conversion funnel marketing techniques to convert already engaged fans of the festival into 2018 ticket purchasers. While simultaneously searching for new people who had not heard of the festival and starting to move them further down the conversion funnel.

“Rory is a dedicated, hard-working consummate professional and his knowledge and skills have been key in the development of Nozstock’s marketing campaign.” – Michaela TM: Nozstock Marketing Manager


Results From Nozstock 2018

2376%

ROAS

1444882

Impressions

1621%

ROAS + Management Fee

10897

Link Clicks
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