Client Name
Yorkshire Garden Buildings
Objective
New Website Build
Date
2020
Categories
Website Build
Premium, Quality & Bright
This customer creates the most beautiful garden buildings, which are of an excellent quality and have a premium, modern look. The website had to reflect and promote their brand.
Features include:
- Simple, easy-to-navigate design
- Fully responsive design
- Performance adapted images
- Clear and frequent call-to-actions
- Custom designed pricing option tables
- Photo gallery and web animations
Design
A key element here was using the website as a showcase for their work, as the style, versatility and quality almost sells the products themselves!
While initially just a one-page (i.e. landing page build) the project grew to better incorporate all of the necessary features relevant to their business.
It was important to not only show off their extensive portfolio but also to demonstrate the wide variety of applications these buildings can be used for and also provide easy access to the company’s bespoke garden building design tool.
Easily being able to navigate all the content such as their portfolio, design process & pricing structure, as well as links to their sister company was paramount, without making the site feeling too bloated.
Colour Palette
Frequent call-to-actions to increase customer engagement and larger white spaces with clear, stand-out text (i.e. white against black or black against white) helped achieve this.
The dark grey and bright green contrast not only conveyed the premium feel but also tied it closely in with the buildings’ natural, outdoor setting.
Custom Designed Pricing Boxes
Simple but effective design at clearly displaying examples of differing products, their measurements and scope, along with the prices.
Clear call-to-actions support this, allowing the customer to easily get in touch if they find a solution that suits them.
