Our Social Enterprise of the Week:
Invisible Cities train people who have experienced homelessness to become walking tour guides of their own cities. They operate tours in Edinburgh, Glasgow, Manchester and York.
Their Vision / Mission:
Set up in 2016 in Edinburgh, Invisible Cities has now expanded into 4 cities across the country and will also soon be starting tours in Cardiff. They aim to change perceptions and break down the stigma surrounding homelessness, as well as raising awareness.
People who have a background of homelessness can give a unique and personal view of their city, therefore creating alternative, unusual tours, which are enjoyed by locals and tourists alike. Learning to become a tour guide is also an excellent way of rebuilding confidence while developing useful transferable skills for future work, helping people who have been struggling, to get back on their feet.
Invisible Cities don’t believe in labels or stereotypes and want to show that everyone has great potential when given the chance.
Why We Chose Them:
The work Invisible Cities is doing to help those who have fallen on hard times is fantastic. Not only do they help homeless people turn their lives around, they also offer free ‘pampering days’ to those living on the streets, as they believe everyone deserves to feel good about themselves. As well as all this, they also work throughout the country, raising awareness of homelessness through campaigns and local events.
The Work They Do:
How They Align With Our Values:
Here at Ground Up Digital we share many of the same values as Invisible Cities and believe that everyone should be given fair chances in life. That’s why we hire people who may have struggled in the past to gain employment and provide them with training and support, to develop their skills.
You can read more about our values here: https://groundup.digital/values/
How You Can Support Them:
Invisible Cities is always looking to branch out into other cities around the country. Get involved via their website and you could see their tours in a city near you: https://invisible-cities.org/franchise