Our Social Enterprise of the Week:

The Real Junk Food Project

The Real Junk Food Project (TRJFP) are a Leeds based social enterprise who redistribute food that would otherwise go to waste.

Their Vision / Mission:

TRJFP’s mission is to ‘feed bellies not bins’ and they are doing a fantastic job of achieving this goal. Since they were established in 2013 TRJFP have prevented over 6000 tons of food from being wasted and have inspired over 120 projects around the world, all following their Pay As You Feel model.

Originally set up as a café in Armley using surplus food to feed the homeless and others in need, the social enterprise has grown to run a zero-waste supermarket as well as a catering business. TRJFP intercept surplus food from supermarkets, restaurants, and wholesalers and then use this to help those in need. Their cafés and supermarket run on a Pay As You Feel model so customers are only ever asked to pay what they can towards the food, making it accessible to all.

Why We Chose Them:

Every year over 1.3 billion tons of food is wasted globally, a lot of it which is still fit to eat. TRJFP are highlighting and challenging this issue and aim to bring about radical change in our food system. By educating people on how to avoid food waste, as well as redistributing surplus food, they are tackling this issue head-on and are helping to reduce food waste throughout the world.

Between April and June this year TRJFP intercepted nearly 2 million meals and have used this to create food parcels during lockdown, as well as selling it in their newly opened Pay As You Feel supermarket. Currently, TRJFP are working on their Kindness Christmas project which will see them delivering free food hampers and gifts throughout the festive period to anyone who needs them. In a year that has been difficult for everyone due to Covid-19 this will be a great support to many people.

The Work They Do:

How They Align With Our Values:

We love the fact that TRJFP are not only helping the environment by diverting surplus food from landfill but are also helping people in need. Here at Ground up Digital, we believe that everyone should have access to the same opportunities in life regardless of background, neurodiversity, or past mistakes. We offer employment to people who may have struggled to find a job in the past and help them gain skills and experience. It’s great to see that TRJFP share our values on inclusivity and are ensuring everyone has access to food.

You can read more about our values here: https://groundup.digital/our-values/

How You Can Support Them:

The Real Junk Food Project are looking for donations and volunteers for their Kindness Christmas Project. Find out more here: https://www.gofundme.com/f/jtbyup-kindness-christmas