I am a music Snob, it’s a bad trait of mine and one that I’m trying to remove from my personality. Apart from if that piece of music features autotune… then it’s fair game.

I digress because this music snobbery has cost me a lot, by not listening to things because I deemed them “unworthy”. It meant for years I was unable to recognise the beauty in the perfect pop song and even worse would pour scorn on those that did.

A classic example is with my brother, who started to develop a taste for Australian Hip Hop bands like Bliss and Eso and Hilltop Hoods, after years of batting off his desperate attempts to get me into it, I finally relented, and I wish I had done sooner.

The positivity that is interlaced with most of the Australian Hip hop music is becoming a real inspiration to me now and can be summed up by the lyric in B&E’s ‘Off the Grid’ tack, “I don’t look on the bright side, I built a house there”.

We all know music is important as it’s proven that music alone can improve your mood and it has the ability to relieve stress or help us understand and become more comfortable with a plethora of different emotions. Even if you don’t need proof, most of us can feel it working.

In truth I’ve been on a bit of a hip-hop exploration recently, having come very late to the party, I’m now obsessed with finding new artists. The one thing that keeps me going back to Australian hip hop is the positivity, as it really feels like it gives me energy and I take that energy and use it to power my day and become more efficient.

Yesterday I went to a networking event and had the pleasure to meet a gentleman called Tom Martin, who runs a company called Stronger Brains. They are looking to use the science of neuroplasticity to help develop stronger brains in children, especially those who may have suffered damage for vulnerable children who may have suffered childhood trauma. I would strongly recommend you looking into his fantastic company as I think it can make a huge difference to the UK.

I have had the pleasure of trying his app and while I was doing so it occurred to me that my repetition of returning to the positivity of Australian hip-hop is in itself a basic neuroplasticity experiment. As I keep training my brain every day to be positive, to give it that energy and fuel that I then take into making Ground Up Digital better.

I’m not telling you to all go and listen to Urthboy, Horrorshow and Drapht but it may help. What I’m more suggesting is that you find your own Australian Hip-Hop… For my wife its musicals, she just loves them and fair play to her, they make her happy. However, when you do find it, use it as a tool, make it empower you. And I’ll leave you with what I feel is the ultimate positivity hip-hop song, Bliss & Eso, Pale blue dot: